In line with the change occurred in various aspects of living and to respond to new business environment challenge, PT. Telekomunikasi Indonesia Tbk (Telkom), makes business transformation fundamentally followed by the introduction of new corporate identity to welcome Telkom new era as the only one T.I.M.E (Telecommunication, Information, Media and Edutainment) company in Indonesia.
President Director Telkom, Rinaldi Firmansyah, said, now there are various fundamental changes around us, from the change of business environment (competition and regulations) and change of technology and lifestyle.
“To respond to the future challenge, Telkom decides to make a thorough and fundamental transformation,” explained Rinaldi. The transformation this time is the greatest along Telkom history, as it is fundamental, thorough and integrated, and also touching four basic aspects of corporation, those are: Business Transformation, Infrastructure Transformation, System Transformation and Operation Model and Human Resources Transformation.
Transformation, according to Rinaldi is inevitable. “To anticipate future lifestyle, Telkom transforms from ‘Separate Providers’ to ‘Single Provider’ so that T.I.M.E. has been decided as a new business portofolio,” he confirmed.
In supporting the transformation, Telkom has decided 10 Strategic Initiatives referring to the defense strategy of the legacy and grow the new wave and strategic objectives, that is, reaching 60 % of industry revenue in year 2014.
Related to the transformation, Telkom also makes fundamental transformation in the aspect of brand to improve the company image in front of its stakeholders and to determine transformation in business portofolio, positioning, value, tagline and corporate identity. With the new corporate identity, Telkom applies new cultures, those are, commitment, spirit, promise, product and service quality and also service culture that are absolutely new.
Telkom also brings new positioning comprising Life Confident, 5 new values such as Expertise, Empowering, Assured, Progressive & Heart, new tagline named The World is in Your Hand (to replace Committed 2U) and having a new corporate identity (logo).
Through the new image, it is expected that Telkom is able to give a new experience that is different from the previous one to the stakeholders. Such new experience is a better service than any operators they have known and felt, service that will stimulate a really new experience,
Through the new image, it is expected that Telkom is able to give a new experience that is different from the previous one to the stakeholders. Such new experience is a better service than any operators they have known and felt, service that will stimulate a really new experience,
Telkom has also decided its anniversary on October 23. Decision of this anniversary refers to the operation of the first electromagnetic telegraph service connecting Batavia (now Jakarta) and Buitenzorg (Bogor) on October 23, 1856. So that Telkom will commemorate the anniversary for the first time this year as the153rd anniversary of Telkom.
TELKOM’S NEW CORPORATE IDENTITY
Portofolio Business : T.I. M. E (Telecommunication, Information, Media & Edutainment)
Positioning : Life Confident. Our expertise and dedication to progress with customer needs at the heart of our business, provides all our customers with the confidence to live the lives they choose, on their terms and in their time.
Tag Line : The World is in Your Hand. Telkom with its Life Confident is destined to transform the “weight of the world” that many feel are burdened with, into enabling people to turn it around.
The new Telkom makes it simple for people to access the world, to understand it, to learn, and to have a voice in it. Enabling people to do more, and deliver the world into their hands.
A simple message to the people, that the world is theirs.
Portofolio Business : T.I. M. E (Telecommunication, Information, Media & Edutainment)
Positioning : Life Confident. Our expertise and dedication to progress with customer needs at the heart of our business, provides all our customers with the confidence to live the lives they choose, on their terms and in their time.
Tag Line : The World is in Your Hand. Telkom with its Life Confident is destined to transform the “weight of the world” that many feel are burdened with, into enabling people to turn it around.
The new Telkom makes it simple for people to access the world, to understand it, to learn, and to have a voice in it. Enabling people to do more, and deliver the world into their hands.
A simple message to the people, that the world is theirs.
Source : www.telkom.co.id
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